For the past 48 years, the Coca-Cola Company has led a true commitment to showcasing the unlimited potential of individuals with intellectual disabilities and the power of sport to bring people together and transform lives.
History of Support
As a Founding Partner of Special Olympics, The Coca-Cola Company has, with the Special Olympics movement around the world, a shared commitment to creating happiness and an unwavering belief in social inclusion. Through the generosity of cash, in-kind, volunteers and awareness-driving initiatives Coca-Cola has supported Special Olympics programs and events around the world and made a cumulative investment of more than $180 million resulting in transformative moments of pure joy for the global community.
Marketing Support Highlights
As an Official Global partner of Special Olympics, Coca-Cola was proud to continue their legacy building in bringing awareness, advocacy and action to Special Olympics leveraging their consumers, communities, customers and associates through a fully integrated marketing campaign for the 2015 Special Olympics Summer Games in Los Angeles. The multifaceted campaign activated consumer awareness, associate engagement, customer programing, onsite activation, social media and music resulting in a Unified song Reach Up being produced and performed at Opening Ceremonies generating more than 100 million impressions through positive, uplifting stories in broadcast, online and print outlets.
Onsite Coca-Cola employees and customers filled the stands to cheer on and support Special Olympics athletes and provided refreshment to more than 6,000 athletes and unified partners from 164 countries, along with volunteers and families throughout the Games.